The Challenge To add value to the customer loyalty program presentation, create a mobile app prototype to go along with the presentation. It needs to be done by the end of the week and use prototyping software you've never heard of.

Mary Kay approached Daugherty Business Solutions to help them plan what their customer loyalty program could look like and if they should buy or build. The sales team had their presentation but though it might add extra value to the presentation if we could also present a vision of what a supporting application could look like. Great! I love helping out sales teams reach their objectives. You need it by the end of the week? Review on Thursday? … so, 4 days? Okay. You also want to show proficiency with a prototyping tool… Axure, so build it in that? Okay, what's Axure?

My Reaction Okay… here we go

Quickly looking at my existing schedule and seeing what 'fires' could be moved to a backburner, I began to quickly scour the internet and the Mary Kay website for materials that would inform me about the existing patterns for Mary Kay branding. Team up with a resident CX subject matter expert, we developed a user scenario for our sales team to follow while demonstrating the prototype.

Because we had 3 days to research (and understand) branding, develop the story and screens… there was no time for wireframing or any form of testing. The story centered around a person opening the app, having the ability to easily contact their beauty consultant, browse products, make a purchase and apply rewards to that purchase.

The Result Positive physical rections from the client

After the presentation was given I was told that the prototype was a success. The sales team noticed that when the prototype came on the screen, Mary Kay employees sat up in their chairs and listened intently. The prototype was also a piece that kept the conversation going and when unpublished, was requested that it be put back up so people could keep demonstrating to internal employees.